How Mom Influencer @MommaCusses and MedCline Went Viral—And Did It the Right Way

An Organic Moment of Magic Turned into a Powerful Partnership

Every now and then, something magical happens on social media - a moment so real, so relatable, and so impactful that it resonates with thousands. That’s exactly what happened when the hilarious and honest influencer @MommaCusses shared her bedtime routine featuring the MedCline Shoulder Relief System.

In a video that quickly went viral, she candidly walked through her nighttime wind-down, highlighting how the MedCline system had completely changed her sleep. The MedCline patented arm pocket helped her on her journey to restful sleep. Her biggest praise? That it stopped her arm from going numb at night - a pain point so many of us deal with - and that it felt like sleeping in a hug. 

The authenticity of her review struck a chord. It wasn’t scripted. It wasn’t polished. It wasn’t an ad. It was real.

Doing Right by the Creator - and the Community

When we at MedCline saw her video gaining traction, we didn’t see dollar signs - we saw a creator who genuinely loved our product and deserved to be recognized for sharing it with her audience. We reached out directly to thank her and, more importantly, to compensate her for her content.

We signed a partnership agreement and turned her original video into a MedCline ad, giving it the reach it deserved while ensuring she was fairly compensated for her creativity and influence.

And then? Momma Cusses posted a second video, explaining the entire story to her followers - how the first post wasn’t sponsored, how we came to her after it went viral, and how we handled it with respect, professionalism, and integrity.

Her audience took note. And the comments were flooded with support - not just for her, but for how MedCline handled the moment. Regan Downey Lee commented, "This is the way you handle viral content as a company. I will definitely look at these pillows now!". 

Why It Matters

In a world where sponsored content can often feel forced or inauthentic, this experience was a reminder that genuine love for a product still matters. That transparency builds trust. And that brands have a responsibility to do right by the creators who help share their stories.

For @MommaCusses, the MedCline Shoulder Relief System wasn’t just a product—it was a game-changer. For her audience, it was an eye-opener. And for us, it was a proud moment where values aligned with visibility.

Real Sleep Solutions for Real People

The viral video, and the love that followed, highlighted something we hear again and again: our pillows are more than just pillows. They're medical-grade sleep systems designed to target real issues like arm numbness, shoulder pain, and poor sleep posture. And when you find relief, it feels like something worth shouting about.

We’re so grateful to @MommaCusses for her honest voice and joyful storytelling. If you’re struggling with shoulder pain, arm numbness, or simply not sleeping as well as you could be, let this be your sign.

Follow us on social or share your story - you never know who it might help (or how far it might go).